Photo by Aubrie Pick for Mother Mag
Rheanna is a mom, Latina, creative brand director, and founder of a new creative collective splitting her time between San Francisco and New York. She has 15+ years leading marketing, creative, and comms teams across NGOs, global agencies, and tech giants like Facebook, Meta, and Apple. She’s built and scaled creative and brand teams, led through major rebrands, directed the development of employer and diversity value propositions, developed brand and social strategies, and served as a spokesperson. She’s produced events, managed internal comms, and executed rapid crisis plans during pivotal cultural moments. She’s launched global brand campaigns from concept-to-delivery and used her journalist training to interview hundreds of people for docu-style films, editorials, and social content across the globe. She’s a trusted advisor on how to build an authentic brand, mitigate risk, boost sentiment, and drive meaningful action.